The SuperCognit blog
Product launches, playbooks and lessons from teams turning knowledge into AI products.
What's new: cards, video and included usage
September's release: agents show options as cards and play your videos inline, paid plans now include monthly usage credits, and a batch of smaller things — protected-site import, better retrieval on large knowledge bases, a partner portal.
How to sell MCP: a field guide for agencies, consultants and internal champions
Selling MCP means selling correct, cited answers and permitted actions inside the AI tools people already use — not the protocol. Here is how to pitch the benefits, package it by industry and department, sell it inside a company, and run MCP servers for many customers from one place.
How to automate WhatsApp Business without a developer (step by step)
You can automate WhatsApp Business in an afternoon: connect your number to an AI agent built from your own website, and it answers, qualifies and hands off around the clock. Here is the setup step by step, what to automate first, what to keep human, and what it costs once Meta bills every reply from 1 October 2026.
AI reservation agent for hotels: how it checks availability, quotes and books
A hotel AI reservation agent answers the questions guests ask before they book, checks availability through your booking engine, and either completes the handoff or captures the enquiry — around the clock, in the guest's language. Here is how it works, what it connects to, and how group and event bookings fit in.
Wonderchat vs Intercom Fin for lead qualification: which one actually qualifies?
Wonderchat is a fast website chatbot; Intercom Fin is a support agent inside Intercom. Neither was built to qualify leads and write them into a CRM. Here is how each handles lead qualification, a side-by-side table, and a third option to test against both.
How to send chatbot conversations and leads to a webhook (n8n, Make, Zapier)
A chatbot webhook is an HTTPS endpoint your chatbot platform POSTs JSON to when something happens — a new conversation, a finished reply, a captured lead. Here are the events, the payloads, how to receive them in n8n, Make and Zapier, how to verify the signature, and the mistakes that lose data.
The MCP checklist: what a professional company MCP needs before you share it
A professional company MCP server needs six things before you share it: current-spec auth, a clear data boundary, cited answers, fresh content, accountable tools and a domain that says who it speaks for. The full MCP checklist, with checks you can run.
How to sell access to your MCP server: pricing, seats and Stripe payouts
To sell access to your MCP server you need to solve three things: who may connect, what a seat costs, and how the money reaches you. Here is how per-seat pricing and built-in Stripe subscriptions and payouts work in practice.
AI roleplay: let reps practice objections against your own playbook
Sales training fails in the gap between the workshop and the next real call. An AI roleplay agent built from your own playbook gives reps unlimited practice reps — here's how to set one up in an afternoon.
AI lead capture and qualification chatbot: from first message to CRM and booked meeting
A lead capture chatbot answers the visitor's questions, asks the qualifying ones, takes consent, and writes a real contact and deal into HubSpot or Pipedrive with the transcript attached — or books the meeting. Here is how it works on the website and on WhatsApp, how to write the qualifying questions, and what to measure.
EU AI Act and chatbots: the disclosure rule, and a compliance checklist for customer service
Article 50 of the EU AI Act has applied since 2 August 2026: if people can talk to your AI, you have to tell them — at the point of interaction, in their language, on every channel. Here is what the rule asks of a customer-service chatbot, what it does not, and a checklist you can finish in an afternoon.
WhatsApp's other price change: AI replies are now billed by the token
From 1 August 2026 Meta bills Business Agent conversations on tokens consumed, and from 1 October it starts charging for service replies again. Two different meters, five weeks apart, and most of the coverage only mentions one.